Why Work with Us?

KRC FM’s farmer-oriented radio initiative is rooted in the rich experience of KRC Uganda along the following:

Working with evidence: Our work is guided by research, so, our clients and partners can be sure of the practicability and efficacy of our methods and suitability of our products and services
Farm Extension Services: Our radio farm advisory service is backed by our on-farm Extension Workers who give expert advice to the farmers. In so doing, our extension workers are suited to provide sales and after sales service for our clients’ products and services
Agriculture programming: Our agriculture programs build a market base for our clients’ products and services
Farmer mobilization: We work through numerous organized farmer groups and we continue to mobilize more through listeners clubs. This builds a potential clientele for our clients and partners
Farmer-centred advocacy: This strategy helps to stimulate demand for products and services, accountability on key governance issues. Through farmer advocacy, KRC FM builds a civically competent citizenry that can engage in all aspects of national development
Media professionalism: At KRC102FM, we not only know how to create dynamic, effective audio advertising for your business, we also know exactly how to place it so that it reaches your target audience at the right time, at affordable cost and optimum reach through KRC
community structures
Multimedia approach: We work across a diversity of media platforms, so, KRC FM is an entry point to different other conversational platforms like social media, television, print, and community engagements, presenting our clients products and services to a wider and diverse audience
Multiprogramming: We focus our conversations and engagements on broad issues of health, education, entrepreneurship, trade, civic competence, climate change and agriculture.